Retail updated with Auto Trader Connect integration
September 13, 2024
Our integration with Auto Trader Connect now means users of our Retail management platform, which pools vehicle data from multiple systems to provide a single accurate inventory source, can view Auto Trader’s vehicle rating enabling rapid pricing to market without switching applications.
Auto Trader’s price indicator, which highlights whether a car is a low, great, good, fair or high price, can now be viewed simultaneously alongside other vital vehicle information allowing for timely data amends in just one place.
Managing stock and updating vehicle details including price changes automatically feeds all integrated online marketplaces, dealer and OEM websites. Real-time updates mean Auto Trader adverts go live instantaneously whilst any changes such as a price adjustment are immediately live instead of relying on timed feeds.
As we continue to enhance our integrations and increase our partnerships, our dealer group partners can consolidate even more daily operations in one system improving efficiencies, saving time and ultimately, boosting profits.
Chris Banks, our Chief Solutions Officer: “Auto Trader’s pricing tool is powerful as it is immediately apparent where a vehicle’s price sits in comparison to like-for-like vehicles on its database. By managing and marketing stock through ViHUB, dealers can make adjustments before the vehicle is put live for sale whilst avoiding jumping in and out of different systems.
“We are continually looking at ways to optimise a dealer’s time and one of the most time-consuming tasks is switching through tabs or scrolling through information contained in disconnected platforms. Accessing Auto Trader Connect data provides a further level of ease and efficiency.”
ViHUB colour codes the vehicles in line with Auto Trader’s price indicator so vehicles that are priced too high or too low are easily identifiable and can be quickly adjusted.
Our Retail management platform now counts 50+ integrations across industry systems including Auto Trader Connect, Carwow, Heycar and major DMS’s. We have introduced several sector system providers with a focus on a dealership’s key systems as we continually grows our integration partnerships including over 50 manufacturers, marketing agencies and third-party portals.
Our Retail management platform aggregates information on each vehicle and acts as a single depository of rich, accurate and reliable data. Inconsistencies including marketing the same vehicle at different prices on multiple platforms are avoided whilst a vehicle’s status, such as if it has been reserved, a deposit paid, sold or a test drive is booked, is immediately apparent.
Our CEO Andy Whitehair: “Speed to market is crucial, having a single view of the truth for each vehicle where you can have confidence stock is marketed consistently and updates are automated across all advertising channels has a dramatic impact on efficiencies and sales.
“The holy grail of managing most, if not all, a dealership’s systems in one place is now a very real possibility and one we are actively working towards.”
