How iQC works

Autofinity provides its iQC service to one of the world’s most prestigious vehicle manufacturers for its Approved Used retail programme.
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In collaboration with their retail team, we created a detailed and rigorous set of image standards, which we assess every image against. Yet even with this guideline in place and having worked with the client’s retail network for years, the iQC team still rejects images every day.

Here are some examples of the types of imagery we regularly flag and reject:

  Dirty vehicles (interior and/or exterior)

  Vehicles that are out of focus

  Competing brands and vehicles in shot

  Wrong vehicle pictured!

  Unprofessional image editing

  Staff or members of the public in the background

  Inappropriate backdrops

  Excessive glare and reflection

Contact us to find out more.

We’ll take you through some typical examples of how we can help you maintain your brand integrity and increase sales through your retail imagery.

Call us on 0330 2020 573 or send us a message