Our team

Moving the Automotive Industry Forward with Technology
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About Autofinity

Autofinity builds premium software packages for the automotive industry which create new business opportunities at key stages of a vehicle’s lifecycle. Our products are designed to benefit clients and their customers, maximising efficiency and revenue, realised through leading technology and top flight customer service.

Committed to supporting industry sustainability

Autofinity is committed to supporting a sustainable automotive industry. We build products that connect key stages of the used vehicle lifecycle, helping to keep more vehicles on the road and encouraging environmental action with regards to the resale, reuse, recycling and disposal of vehicles.

The Autofinity Board



Geoff is as a Serial Insurance Entrepreneur and explorer of new, world-changing ideas. Geoff has contacts within major UK insurers and experience in creating successful businesses.



Board and operational advice, strategy and business planning, over 25 years automotive related tech business experience including leadership roles at Autotrader and eBay.


Chief Operations Officer

Dave's extensive technical and management background gives him a unique perspective which has been crucial in establishing Autofinity's long and short term vision and operational policies.


Chief Technology Officer

Chris is a seasoned lead developer and applications architect with more than 15 years’ experience of delivering high quality web applications to demanding blue chip clients such as Jaguar Land Rover, Fiat, Nissan, Ford & GM.


Chief Infrastructure Officer

As Autofinity CIO, Adrian draws on over 17 years’ experience in infrastructure design.


Chief Commercial Officer

Adam has been with the Autofinity family for over 5 years and manages commercial.

Development Team

Based in Farnborough, Hampshire, the Autofinity development team is made up of a wide range of experienced application developers, database specialists and domain experts, each with deep knowledge of the technology we use and the automotive industry. The team has been delivering market leading products to the automotive industry for over 15 years across a wide range of technologies.

This depth and breadth of knowledge and skill has allowed Autofinity to innovate from a solid technology base in order to deliver what our clients need to solve their business challenges in a rapid and collaborative way.

Strengths of the team include data enhancement, simplifying complex processes and making our systems straight forward using great UX and product design.

Marketing Team

Based in Farnborough, the marketing team draws on expertise in design, digital, content, public relations and traditional tactics to support the vision and objectives of the business and its clients.

Support Team

Based in Warrington, Cheshire, the support team has automotive industry customer service expertise and are fully versed in our technologies and the needs of each individual client. Support for client solutions is available 24/7 – there is always someone available to help. Every call is answered by a highly trained and experienced Autofinity employee.

We know our clients’ time is precious, and that there may be urgent support needed, so the team always responds quickly but at a time that is convenient for the customer.

Join Our Team

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Our products will transform your business. Get in touch to see how.

Call us on 0330 2020 573 or send us a message