In collaboration with their retail team, we created a detailed and rigorous set of image standards, which we assess every image against. Yet even with this guideline in place and having worked with the client’s retail network for years, the iQC team still rejects images every day.
Dirty vehicles (interior and/or exterior)
Vehicles that are out of focus
Competing brands and vehicles in shot
Wrong vehicle pictured!
Unprofessional image editing
Staff or members of the public in the background
Excessive glare and reflection